FiXT’s guiding principles were developed through owner and co-founder Klayton’s experiences as an artist and his relationships with record labels, experiences that are familiar to many creators. Lopsided income splits, overly strict creative input, and poor communication from record labels proved to be more harmful than otherwise to Klayton’s career, and his response was to strike out on his own and handle the duties of a label himself.
That DIY mindset was solidified and turned into increasingly significant successes by co-founder James Rhodes, a fan of Klayton’s Celldweller and Circle of Dust projects who had a strong work ethic and a vision for music promotion that allowed artists to reach their full potential. From Klayton and James’ partnership in the early 2000s came FiXT, a label dedicated to offering its artists a creative partnership and an opportunity to turn their passion into a viable career.
FiXT’s music has been featured in official games/trailers for projects like Playerunknown’s Battlegrounds, Call of Duty, Counterstrike, Assassin’s Creed, Dead Rising, Need For Speed, Destiny, Asphalt, Watch_Dogs, Dance Dance Revolution, Project Gotham Racing, Tom Clancy’s HAWX, Killer Instinct, Forza, Mx vs ATV, Razer, The Game Awards and more.
Founded in 2006….And Just Getting Started
FiXT was born from years of work around the Celldweller project, and since launching in 2006 the label has brought the music of artists including The Anix, The Algorithm, Circle of Dust, Voicians and Raizer to millions of fans across the globe. The label’s team consists of offices in Los Angeles, Denver, and Iowa, with over 20 employees, designers, writers, and publicists contributing from different corners of the world, including Chile, Ukraine, New Zealand, and more.
FiXT’s music has received over 1,000 Film/TV/Video Game placements, including titles such as: Westworld, Power Rangers, Lexus, Suicide Squad, Iron Man, Robocop, Jack Reacher, Deadpool, Lucy, Pacific Rim, Call of Duty, Assassin’s Creed, Dead Rising, UFC, NFL, MLB and more.
In 2018, FiXT launched a new synthwave and indie-pop label, FiXT Neon, whose expanding roster of artists includes Scandroid, Mega Drive, Fury Weekend, LeBrock, PYLOT, and more.
In early 2019 FiXT launched their own Twitch Stream Team and provides premium stream-safe music to live-streamers on Twitch, Mixer, Facebook and YouTube.
Klayton and James’ guiding principles remain the same today as they were in the early 2000s: to find the most talented and hard-working artists and give them the support structure and guidance they need to build sustainable careers. FiXT’s desire to bring out the best in its artists continues to inform every decision made by the label, ensuring that creators are able to guide their sound and aesthetic while providing fans with high-quality music.